The Times and the Sunday Times go behind their paywalls today. It is £2 per week to receive them both on the internet. What now?
Rupert Murdoch is far sighted and bold. I remember his debt laden set up of Sky, which eventually generated a huge cashflow. No one thought he would do it, but he insisted it was the future of TV.
He may be right about newspapers. We may come to look on the last fifteen years as a golden age, when you could get newpapers every morning for free.
The others will be watching carefully - at the moment the Telegraph, Independent, Guardian and Mail are free. My guess is that Murdoch will have a tough time of it to begin with but will triumph eventually. He usually does.
No subscription from me, though, until the others give in
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