The Mwa-Mwa

I’ve done a lot of social kissing recently (Italian wedding, still recovering) and I pass on this interesting exposé from a female friend.

When they started trying to sell perfume to men, in the 60s and 70s, they were afraid the men would find it a bit feminine and embarrassing, so they called it aftershave, as if it were some skin treatment rather than just perfume. Accordingly the men put it on their cheeks, and still do, whereas a woman puts perfume on her neck, behind her ears and on her arms.

So when my friend goes to a party and does the Mwa-Mwa which convention requires, she ends up with ten different sorts of perfume on her face, making her smell like a cheap hooker (she didn’t say that last bit).

We men should copy the ladies and put it on discreetly.